Supermarkets offer the ideal stage for promoting special-interest videos. Many special-interest subjects can be easily tied into or cross-promoted with the thousands of products merchandised within both the food and nonfood departments at supermarkets. "There are times during the year when you can sell a special-interest video in a supermarket by cross-promoting it with a lot of different products," said Steve Jones, vice president and corporate marketing director at Video Home Theater, ...
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