Specialty foods are very important to the retailer, and they have a bigger impact than some might think, according to Eric Sorenson, assistant professor at the Center for Retail Management at Northwestern University's Kellogg School of Management, and others who have documented the impact of specialty foods. First of all, specialty foods are critical to the best consumers and therefore drive retailer profitability. If a retailer loses 10% of his best, most loyal or highest dollar customers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.