Pet treats have become a high-profile, high-profit item in the pet food aisle. Dog biscuits, bones and soft chew treats and soft chewy cat treats are adding incremental, high-margin impulse sales to the category. They are also helping supermarket operators win back customers from mass merchandisers and pet superstores. "Pet treats are a high-margin product that supplements what we are doing in the rest of the aisle," said Nathan Sliva, category manager at Randalls Food Markets, Houston. ...

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