However specialty foods are defined -- as ethnic, gourmet, natural, functional or organic -- this category is one of the fastest-growing in mainstream supermarkets today. Driven by the demands of shoppers who are well-educated, widely-traveled, health-conscious and increasingly concerned about the safety and quality of the food they eat, these products have moved beyond health-food and specialty stores. Nonetheless, mainstream retailers have further to go. "The products are available now, ...
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