Suppliers are finding they get more mileage out of their major video cross promotions by targeting specific chains for building cross-merchandised displays. "By identifying some of the more progressive, more impactful chains, you can create promotions that are more store-specific with the cross-promotional partner," said Andrew Kairey, executive vice president at Universal Studios Home Video, Universal City, Calif. "By taking more of a sniper approach, and not trying to get compliance at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.