Supervalu has already bought corn for the whole summer and enough strawberries to send off this year's season with a bang. Indeed, as early as last month, officials were huddling with key vendors to map out how much product they'll need for summer promotions, so growers can plant to meet the demand. Supervalu, one of the nation's largest wholesalers, and one of its biggest retailers, is like many other companies these days -- it's cultivated a relationship with a handful of select growers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.