CHICAGO - Wal-Mart Stores is becoming more responsive to customers at the local level, the chain's chief marketing officer said at a meeting for marketing professionals here last week. "Retail will be won and lost locally," said John Fleming, who took the top marketing post at the Bentonville, Ark.-based retail giant last year after heading up the company's dot-com division. "We are going to have to get very good at understanding what our local customers want, and keep it within the ...

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