Few things inspire festive enthusiasm like the prospect of a good game. As fans flock to the nearest big-screen TV, supermarkets look to increase beverage sales by highlighting the beer and soda that every party needs. However, sporting events pose some unique challenges and retailers are under pressure to come up with new ways to make the most of the party atmosphere. Selling products based on the intrinsic merit of the Super Bowl or the Final Four can be difficult for grocery ...

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