Frozen vegetables have been struggling for the last few years, but they've shown strong sales gains lately in the prepared or value-added segment, the kind with the sauce. Variety has also grown tremendously, according to industry sources. Harold Lombardi, executive director of the Frozen Food Association of New England, Arlington, Mass., claims that the variety of frozen vegetables, helped by meal starters, has doubled over the past 20 years. A recent remodel of the Hometown Supermarket, ...
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