Now that deli executives are realizing the potential for packaging as a medium for marketing, the next step is a brand identity, said industry experts. In fact, some progressive retailers are already branding their own food-service items through packaging to differentiate them from their competitors' at a glance. "Anonymous packaging doesn't do the retailer any good," said Howard Solganik, president of the consultancy Solganik & Associates, Dayton, Ohio. "Identity programs are critical ...

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