LINCOLNSHIRE, Ill. -- Along with security issues, another important topic of discussion in the coupon industry is distribution and redemption trends -- and overall efficacy. A shift in the media mix, along with a backlash against multiple purchase requirements, led to a sharp decline in coupon redemption last year, according to a new report by NCH Marketing Services, a coupon clearing and processing agent here. The consumer packaged goods industry distributed a total of 239 billion coupons ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.