COLTON, Calif. - Stater Bros. Markets here enhanced one of its largest annual sampling events by promoting more kid-friendly and local brands. Samples of Frito-Lay potato chips and coupons for several Kellogg's brands - including Pop-Tarts and SpongeBob fruit snacks - were among the items included in 30,000 goodie bags distributed at the 117th Tournament of Roses' Rose Parade last month in Pasadena, Calif. "This year, we targeted products that parade viewers would enjoy with their ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.