COLTON, Calif. -- What's in an in-store sign? Perhaps an incremental sales lift of more than 40% for regular-price products, and 80% to 90% for reduced-price products for Stater Bros. Markets here, Stater officials said. The food operator is slated to launch a point-of-purchase services program for shelf-edge signs. Stater Bros.' in-store signs, supplied by a Minneapolis-based third-party marketing firm, are linked to a datawarehouse back-end system there with page-layout and print ...
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