AMSTERDAM, Netherlands (FNS) -- Category management is helping to drive profits of all products, whether classified as "winners" or "losers," but fresh strategic thinking is required for success, according to speakers at a conference here sponsored by CIES: The Food Business Forum. The conference, "Retail Marketing in the Information Age," was the first joint module of the CIES committees on marketing and information technology and attracted 250 delegates from food retailers, manufacturers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.