Today's generation of labels on fresh foods does double duty. On top of the mandatory product identification, price and weight data, labels raise brand awareness, offer cooking and serving tips and -- in a growing number of markets -- show consumers, dollar for dollar, the value of a loyalty card. Indeed, labels have evolved. Like other promotional vehicles, they play a part in the merchandising of fresh foods, retailers and other industry observers told SN. The sky's the limit when it ...

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