Good to the last drop. The longtime coffee slogan refers to flavor, but goodness in coffee today is taking on far more meaning than simply brewing an aromatic cup. Coffee is emerging as a touchstone for social consciousness as more brands tweak their mix of beans so their products can bear labels indicating that they've been sourced in a way that is environmentally friendly and/or economically fair to farmers. An increasing number of shoppers, in turn, are paying a premium for brands that ...

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