Stop & Shop initially carried Frosty Paws, a fast-selling frozen pet novelty from Dreyer's Grand Ice Cream Holdings, in the ice cream section of its frozens department. Yet two years ago, it found a way to merchandise the product where it really belongs: the pet aisle. "Frosty Paws are the No. 1 frozen pet treat, so we wanted to make an effort to have them in-aisle," said Bryan Shlager, pet and baby buyer for the Quincy, Mass.-based division of Ahold USA. To do so, it installed small ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.