QUINCY, Mass. -- Stop & Shop Cos. here is launching the first co-branded credit card in the supermarket industry to offer travel rewards instead of store-based rebates, chain officials said. The retailer's card, launched late this month, enables consumers to earn discounts and free passes on airline flights, Carribean cruises and vacation tours at resorts like Walt Disney World. Travel-based discounts, while fairly common in the credit card industry, are still a rarity in supermarkets. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.