To a large extent, data warehousing holds the key to retailers' and wholesalers' ability to develop powerful data-base marketing and decision-support tools capable of leading the industry to future success. mination to make use of emerging technology in this area is just now moving to the forefront of retailers' and wholesalers' strategic plans. In the next few years, data warehousing will be a critical factor in determining which companies succeed in moving forward with a wide variety of ...

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