Many retailers already have store-brand products to position against the national-brand equivalents in most categories. Lately, however, it seems data points to the beverage category, both alcoholic and nonalcoholic, as being an area in which store brands can truly steal some of the spotlight from their national competition. A recent report from the New York-based Beverage Marketing Corp. revealed that Cott Corp., a leading private-label soft-drink manufacturer, saw the most substantial ...
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