Many retailers already have store-brand products to position against the national-brand equivalents in most categories. Lately, however, it seems data points to the beverage category, both alcoholic and nonalcoholic, as being an area in which store brands can truly steal some of the spotlight from their national competition. A recent report from the New York-based Beverage Marketing Corp. revealed that Cott Corp., a leading private-label soft-drink manufacturer, saw the most substantial ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.