ORLANDO, Fla. -- Store-brand paper products manufacturer Pope & Talbot is vying for a larger category marketing role at major retail customers, acting in parallel to national brand category captains. For at least five supermarket and mass merchandiser accounts, the Portland, Ore., based company has won the status of "category co-captain," working separately from national brand category captains such as Procter & Gamble "That's the way retailers can get the best of both worlds," ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.