While much of the excitement in the jelly category has been in the national and regional brand spreadable fruit segment, many retailers are also doing strong jobs with their private-label jams and jellies. Big Y Foods, Springfield, Mass., added private-label jellies two years ago, and has had much success with the segment, according to Ann Wallenius, corporate brands coordinator. "We have 17 private-label jellies under the Big Y label in different sizes and flavors. We also plan to get ...

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