SAN DIEGO - Since launching a loyalty marketing program based on consumers' cell phones in late September, Broadway Marketplace, a one-store operator in Cambridge, Mass., has enrolled 1,700 shoppers and boosted loyalty sales 30% per month, using text messages to reach shoppers, according to its owner. The owner, Charlie Bougas, discussed the program at Food Marketing Institute's Marketechnics show, held at the Convention Center here Jan. 30 to Feb. 1. "We have a transient [student] ...

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