A number of supermarkets are following the lead of specialty shops and installing in-store monitors to promote video rentals and games. There are very few downsides to using monitors as a promotional tool, according to video managers at leading grocery chains. Monitors can not only publicize new releases but they are effectively being used to promote older releases and "B" titles. Video managers only caution that the trailers should be carefully screened for appropriateness in a grocery ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.