Are supermarkets going in the right direction in terms of producing the kind of profitable sales they should, and, if not, what should be done about it? The answer to the first question is that, by several measures, supermarkets are not moving in the right direction. Consider these numbers: The median sales increase of all stores was 1.5% in 1992 and 0.1% in 1996 as measured in real dollars; the median average sales ticket went from $13.08 to $12.44 in the same time period; median weekly ...

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