General merchandise is becoming a bigger part of the supermarket offering, but with a wider array of products and price ranges. More convenience and familiar brand name partnerships also are increasing as part of retailers' nonfood strategies. Dollar sections are expanding rapidly among many chains, including Kroger, Wal-Mart and K-VA-T, which has taken the innovative approach of integrating the dollar merchandise into the aisles with related categories. Retailers are carving out more shelf ...

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