A growing number of retailers are rejecting products or levying hefty chargebacks when universal product codes don't scan on the first trip through the checkout. At Kmart, checkout registers now record which products don't scan on the first pass. Repeat offenders are subject to chargebacks in excess of $100,000 per purchase order. As a result, brand marketers today are hustling to boost first-pass read rates from their 80% to 85% plateau to the 97% the grocery industry says it needs for ...

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