Retailers are hoping to ride the wave of deli sales from the holiday season straight through Super Bowl Sunday. Many deli executives interviewed by SN about plans for the big game said they will feature a full range of party trays, submarine sandwiches and chicken. Several said they are offering dollars-off coupons for party orders. Building on the success of its holiday party tray promotions, Acme Markets of Virginia, Tazewell, Va., an 11-unit retailer, included a $2 off coupon with each ...

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