ORLANDO, Fla. -- Sampling is the number-one way to introduce a new item, and that includes candy, said Ludwig "Wiggy" Wals, the buyer and merchandiser for the 74-unit convenience store chain, Pick Wick Food Stores, based in Tampa, Fla. idered candy a food, he received a decided affirmation. "Then why," he asked, "don't we sample candy like we do other food items? "Don't give up selling when the customer think's he's through buying," he said, suggesting that retailers not only sample candy, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.