ORLANDO, Fla. -- Sampling is the number-one way to introduce a new item, and that includes candy, said Ludwig "Wiggy" Wals, the buyer and merchandiser for the 74-unit convenience store chain, Pick Wick Food Stores, based in Tampa, Fla. idered candy a food, he received a decided affirmation. "Then why," he asked, "don't we sample candy like we do other food items? "Don't give up selling when the customer think's he's through buying," he said, suggesting that retailers not only sample candy, ...
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