BLAINE, Wash. -- Bakery directors should switch their attention from manufacturing to marketing. So says Ed Weller, a partner in Weller Co., a food marketing consulting firm based in North Hollywood, Calif. Weller, addressing retailers at a recent conference here, urged them to carve out more time for selling by sourcing some of their products in partially finished form. The conference was a "retail retreat" sponsored by Associated Grocers of Seattle. "Forget about quality; it's already ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.