Will consumers opt out of frequent shopper programs if they don't feel their personal information is safeguarded? Retailers, concerned about that very issue, are going to new lengths to protect the privacy of their customers. They are beefing up the security of data bases and making sure to inform customers of their efforts. Indeed, a vast majority of consumers, 80%, believe they have "lost all control over how personal information about them is circulated and used by companies," according ...

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