It has been suggested that a handful of retail chains are today as critical to a brand's success as a handful of television networks used to be. Given the consolidation of retail and the concurrent fragmentation of media, it is a highly compelling observation. Wal-Mart alone attracts 100 million shoppers each day. Let's take a closer look at this idea. If a retail chain is like a television network, then a chain's retail stores are like the affiliates. As such, their success depends on a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.