BALTIMORE -- Supermarket owners are putting too much emphasis on cost-cutting, and not enough on sales, charged George Chirtea, vice president of merchandising at Supervalu, Minneapolis. Chirtea, speaking last week at the second annual Supermarket College conference here, said every supermarket owner and manager should focus on increasing the average customer purchase and getting the customer to come back regularly. While cost-saving measures have received a lot of industry attention ...

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