Mad cow disease may be on the minds of many mainstream supermarketers and beef industry executives, but for purveyors of organic products, such as New Leaf Community Markets, it's been a non-issue -- and will stay that way. Beef sales at New Leaf's five locations, where everything is organic or natural, have skyrocketed in the past couple of years, increasing by 15% in the past year alone. "We are breaking the mold for growth in beef sales," said Sarah Miles, director of marketing for the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.