Movie studios have been trumpeting major theatrical releases with web sites for some time, but now they are devoting considerable resources to web pages created to promote video releases. Consumers, they say, are paying attention. "It definitely helps rentals," said Max Goldberg, vice president of promotions for Buena Vista Home Video, Burbank, Calif. The range of activities stemming from video promotion on the Web is remarkable. For example, http://www.paramount.com, the web site of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.