NEW YORK -- General- merchandise buyers can expect another onslaught of licensed entertainment and character properties from the major studios for back-to-school. The studios' consumer-products divisions, along with their licensing partners, were getting ready for a full-scale back-to-school invasion of retail outlets with grocery-appropriate products ranging from notebooks, pencil-toppers and book covers to greeting cards, T-shirts and Halloween costumes. The troops were amassed here for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.