CHANDLER, Ariz. -- Despite efforts by studios to create marketing tie-ins between their video releases and grocery products, video specialists said they seldom get involved.
Other retailers said that some simple promotions, such as offering a discount on soft drinks with a video rental, have been successful, but only if they are conducted within the video department. Video tie-ins in other areas of the store tend to be less successful, they said, and are difficult to coordinate.
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