MINNEAPOLIS -- The top 20% of supermarket customers account for almost 50% of specialty food sales, according to a new study released by Willard Bishop Consulting, Barrington, Ill., at the National Food Distributors Association's annual convention here. Laura Henze, an associate at Willard Bishop who presented the study's results, also cited related data from another study to emphasize the importance of loyalty marketing. The related study, done by Partners in Loyalty Marketing, Chicago, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.