HICKSVILLE, N.Y. -- Nearly all U.S. gardeners plant flower bulbs, but not all gardeners shop the same way. That is why savvy retailers should identify and market to specific groups of gardeners, according to a study done by the International Flower Bulb Center of Holland. The center, which has its American office here, surveyed 2,000 consumers in 11 states. According to the survey, two distinct garden personalities, or psychographic groups, make up 43% of the core bulb-buying market. Those ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.