STAMFORD, Conn. -- The strongest corporate brands in the pharmaceutical industry are consumer product companies like Johnson & Johnson, Procter & Gamble and 3M -- not pharmaceutical giants like Pfizer, Eli Lilly and Merck, according to a new study from Corporate Branding, a global brand strategy and communications firm. ASF Group, Nestle and Eli Lilly & Co., respectively. Brands were rated on a list of 24 attributes, including investment potential, commitment to research and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.