MARINA DEL REY, Calif. -- The fundamentals of video rental are sound despite a 4.2% drop in revenues last year, according to a major consumer study by Yankelovich Partners, Norwalk, Conn., released here during the Video Software Dealers Association Regional Leaders Conference. Contrary to what many retailers believe, the study indicated that little of the decline is attributable to cannibalization by competing entertainment formats, including sell-through video. The study was commissioned ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.