CHICAGO -- Results of the third American Greetings Research Council project, titled "Winning the Battle of Consumer Perceptions," indicate that supermarkets can regain the nonfood ground being lost to mass merchandisers and other alternative formats. Results of the two-year study were released here May 5 during the Food Marketing Institute's Annual Convention. Its goal, as was the case with the previous two studies executed by the research council for the FMI, is to develop effective ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.