DEERFIELD, Ill. -- While coupon distribution is decreasing for grocery brands, it's substantially rising in the health and beauty care category, according to NCH Marketing Services here. HBC coupon distribution increased nearly 16% last year. In comparison, distribution for grocery products declined by 2.7%. The findings were so significant that NCH ran the numbers three times to make sure they were correct, Charles Brown, vice president of marketing for NCH, told SN. "While grocery ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.