WASHINGTON -- While supermarket shoppers have more time to absorb sophisticated in-store marketing messages, hurried c-store shoppers are more focused on the value proposition by various ad campaigns, according to new data from the c-store phase of a multiyear Point of Purchase Advertising International study. to survey results. Findings from the study's supermarket phase showed that themed advertising -- such as the Super Bowl or summer picnics -- was one of the most prominent forms ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.