ORLANDO, Fla. - Interacting with customers has a tremendous impact on boosting sales, according to new research. Supermarket consultant Harold Lloyd of Harold Lloyd Presents, Virginia Beach, Va., and Kenneth Herbst, professor of marketing, Mason School of Business, College of William & Mary, presented findings from original, on-site research they conducted earlier this spring. "All the information we got as we followed customers through the stores was interesting, but some was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.