MADISON, Wis. -- A new study from the University of Wisconsin indicates that consumers are willing to pay more for specially labeled milk -- a decision which, in turn, lowers milk prices in general. Two researchers arrived at the conclusion after recording actual buying behavior during a five-year period in 12 key metropolitan markets. Jeremy Foltz, assistant professor of agricultural and applied economics and extension at UW-Madison, and Tirtha Dhar, research associate with the ...

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