CHICAGO -- Supermarkets need to merchandise their stores individually to meet the needs of customers, including ethnic customers, according to a study scheduled for presentation May 7 at the annual Food Marketing Institute convention here. SN interviewed the three retailers who comprised the steering committee of The Coca-Cola Retailing Research Council that commissioned the study, which was conducted by the Los Angeles-based Cultural Access Group/About Marketing Solutions. Scott ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.