INDIANAPOLIS - Supervalu here this month opened its first Sunflower Market, a compact new store format that it hopes will attract more mainstream shoppers into the growing natural and organic category. Offering natural and organic products exclusively, the store is one of the first attempts by a traditional supermarket operator to enter the retail arena currently dominated by Whole Foods, Wild Oats, regional chains such as EarthFare, and independent natural food co-ops. However, during a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.