SHERMAN OAKS, Calif. -- When Sunkist Growers here teamed with Smith's Food & Drug Centers, Salt Lake City, to offer Los Angeles-area consumers a special price on oranges, it used mobile billboards to put the word out on the street. The result was an account-specific promotion with an element of store-specific execution, said John Famini, Sunkist sales representative. For the five-day promotion in March, Sunkist hired Billboards in Motion, a Huntington Beach, Calif., company, to drive ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.