BOSTON -- Asian specialty market Super 88 here reports increases in customer frequency and the average basket size following adoption of a cell phone-based loyalty and payment system. "We tried a couple of different loyalty programs, but this one has provided the most [dramatic] results," said Jeff Jones, executive vice president for Winvest, Super 88's parent company. "Our customers love technology, so this works for them." He declined to provide specifics on the results. Super 88 uses ...

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